About Beverage Genius

Over 50 years of experience in the beverage industry

With over 50 years combined experience in the beverage industry, Beverage Genius aims to provide you with the best drinks-dispense solutions and services.
From machines and products, to servicing and support – we have a great selection of offerings to meet your needs, and with our unique ‘FTO’ ownership solution it’s now quicker and easier to own your own machine.
BALPPA membership
Beverage Genius are Members of BALPPA

Why we're here

We’re here to provide you with the best drinks-dispense solutions and services.

Our vision is to offer cost effective drinks-dispense solutions and services, with less impact on the environment and healthier product options.

Beverage Genius Free To Own Concept


Free-to-Own is a unique concept from Beverage Genius™ that combines the benefits of a Free-on-Loan scheme whilst enabling you to own your own machine with no capital outlay.

Hugely profitable from day one

Scheduled maintenance cycle and full service support

No capital outlay

Sustainable Solutions


With our high-capacity machines, we can help reduce plastic waste from bottles with refill solutions and recyclable products.

Ethical Product Standard


Manufactured in the UK, all our Atomic Ice™ and Rejooced™ drinks boast reduced sugar, no AZO* colours and all natural flavourings.  As well as being gluten and allergen free, our products are also suitable for vegetarians.

*(linked to hyperactivity disorders in children)
Direct Support


We provide equipment installation, service and maintenance support for both suppliers and end-users within the dispensed-beverage sectors.


Some more cool stuff about us...

At Beverage Genius™ we don’t just sell equipment and slush syrups – with over 50+ years collective experience in the beverage industry we offer so much more.

Yes we have the machines and products, but with our knowledge we can help you find solutions to your dispensing challenges, help you develop new products, offer something different and innovative for your menus or to simply help you improve your margins by using us as your supplier!

Get in touch for a chat and see what we can do for you!

Sectors we serve

Some new & innovative ideas and suggestions for your drinks menus. Allow us to make a recommendation.........
Coffee Shops and Convenience Stores

Coffee shops & Convenience Stores

Beverage Genius™ have a few ideas to put a bit of ‘pazazz’ in your shop with our Lola hot-chocolate dispenser. This eye-catching classy unit produces a premium continental-style hot-chocolate to match its up-market, high-end looks.

Or set yourself apart from the usual coffee shop offers with our compact Nina machine, perfect for dispensing iced-coffee and cold creams.

Restaurants and Cafe's

Restaurants and Cafes

How about a premium Gelato-style or soft-serve Italian ice cream? Either in a traditional cone, with hot apple pie, or add to your dessert menu on a waffle! Our range of ice-cream equipment starts with the compact & affordable GT machine through to the high-capacity Karma models.

Atomic ice slush and thickshakes are the perfect accompaniment for all fast foods. Can’t decide which one to have? Our clever machines can quickly dispense slush or shakes and can even serve both products from one unit! Perfect to up-sell on a meal-deal

Bars and Clubs

Bars and Clubs

Don’t miss out on the Frozen Cocktail boom! Frozen cocktails and frozen Mocktails are THE big thing and their popularity is only set to accelerate! There are literally hundreds of combinations: set yourself apart from the ‘norm’ with your own signature creations.

Beverage Genius™ has a range of freezers to suit all needs together with Atomic Ice frozen Mocktail syrups in a range of popular flavours. Use our equipment and products to match your imagination and deliver your dreams – bring all your creativity and ideas to life!

Leisure and Visitor attractions

Leisure and Visitor Attractions

Our specialist equipment has the power and capacity to deliver BIG volumes:

Auto-fill slush machines; High capacity Ice-Cream equipment and Rejooced™ dispensers – all designed to cope with high-demand venues where speed of service is key.

We are also able to provide customised equipment with bespoke branding!



A fantastic range of Rejooced™ machines and squashes ideal for school canteens – all part of our “Banish the Bottle” ethos.

We also have a range of Atomic Ice™ Fruit Slush which has no added anything!

These products are manufactured to Schools Standards Guidelines, are CQUIN compliant and packed full of goodness and flavour.



Increase your impulse sales!

From cold creams, iced coffee and sumptuous thickshake machines to our indulgent hot chocolate dispensers and pastry-fillers.

Offer something a little different and liven up your meal-deal!

We have premium equipment to deliver premium products with premium profits!

Want to know more?

There’s only so much information you can display on a web site, so if there is something we’ve not explained well, missed out, or anything else you’d like to discuss about our equipment, products and services, then either give us a call or drop us line and we’ll get back to you.

Explore our latest case studies

Keep up to date with all the beverage updates and news via our blog

Meet the Beverage Genius Team

Dave Pearce

Dave Pearce

Managing Director
Mark Trigg

Mark Trigg

Sales & Marketing Director
Graham Hodges

Graham Hodges

Technical & Operations Director
Carole Stebbing

Carole Stebbing

Head of Purchasing
Freddie Haley

Freddie Haley

Senior Business Development Manager
Rachel Hancock

Rachel Hancock

Marketing & Design Manager
20-22 Wenlock Rd London, N1 7GU
Monday, Tuesday, Wednesday, Thursday, Friday09:00 – 17:00