About Us

Over 50 years of experience
in the beverage industry

With over 50 years of combined experience in the beverage industry, Beverage Genius aims to provide you with the best drinks-dispense solutions and services. From machines and products to servicing and support – we have a great selection of offerings to meet your needs, and with our unique ‘FTO’ ownership solution it’s now quicker and easier to own your own machine.

Why we're here

We’re here to provide you with the best drinks-dispense solutions and services.



Free-to-Own is a unique concept from Beverage Genius™ that combines the benefits of a Free-on-Loan scheme whilst enabling you to own your own machine with no capital outlay.

Hugely profitable from day one

Scheduled maintenance cycle and full-service support

No capital outlay



With our high-capacity machines, we can help reduce plastic waste from bottles with refill solutions and recyclable products.



Manufactured in the UK, all our Atomic Ice™ and Rejooced™ drinks boast reduced sugar, no AZO* colours and all-natural flavourings.  As well as being gluten and allergen-free, our products are also suitable for vegetarians.

*(linked to hyperactivity disorders in children)



We provide equipment installation, service and maintenance support for both suppliers and end-users within the dispensed-beverage sectors.

What we do

We’re here to help you find the best drinks solution for your business

At Beverage Genius™ we don’t just sell equipment and slush syrups – with over 50+ years of collective experience in the beverage industry we offer so much more.

Yes, we have the machines and products, but with our knowledge, we can help you find solutions to your dispensing challenges, help you develop new products, offer something different and innovative for your menus or simply help you improve your margins by using us as your supplier!

Get in touch for a chat and see what we can do for you!

Sectors we serve

Some new & innovative ideas and suggestions for your drinks menus. Allow us to make a recommendation…

Coffee Shops

Coffee shops & Convenience Stores

Beverage Genius™ have a few ideas to put a bit of ‘pazazz’ in your shop with our Lola hot-chocolate dispenser. This eye-catching classy unit produces a premium continental-style hot-chocolate to match its up-market, high-end looks.

Or set yourself apart from the usual coffee shop offers with our compact Nina machine, perfect for dispensing iced-coffee and cold creams.

About Us Icons 05
Bars and Clubs

Bars and Clubs

Don’t miss out on the Frozen Cocktail boom! Frozen cocktails and frozen Mocktails are THE big thing and their popularity is only set to accelerate! There are literally hundreds of combinations: set yourself apart from the ‘norm’ with your own signature creations.

Beverage Genius™ has a range of freezers to suit all needs together with Atomic Ice frozen Mocktail syrups in a range of popular flavours. Use our equipment and products to match your imagination and deliver your dreams – bring all your creativity and ideas to life!

About Us Icons 06


A fantastic range of Rejooced™ machines and squashes ideal for school canteens – all part of our “Banish the Bottle” ethos.

We also have a range of Atomic Ice™ Fruit Slush which has no added anything!

These products are manufactured to Schools Standards Guidelines, are CQUIN compliant and packed full of goodness and flavour.

About Us Icons 07
Restaurants and Cafes

Restaurants and Cafes

How about a premium Gelato-style or soft-serve Italian ice cream? Either in a traditional cone, with hot apple pie, or add to your dessert menu on a waffle! Our range of ice-cream equipment starts with the compact & affordable GT machine through to the high-capacity Karma models.

Atomic ice slush and thickshakes are the perfect accompaniment for all fast foods. Can’t decide which one to have? Our clever machines can quickly dispense slush or shakes and can even serve both products from one unit! Perfect to up-sell on a meal-deal.

About Us Icons 08
Leisure and Visitor Attractions

Leisure and Visitor Attractions

Our specialist equipment has the power and capacity to deliver BIG volumes:

Auto-fill slush machines; High capacity Ice-Cream equipment and Rejooced™ dispensers – all designed to cope with high-demand venues where speed of service is key.

We are also able to provide customised equipment with bespoke branding!

About Us Icons 09


Increase your impulse sales!

From cold creams, iced coffee and sumptuous thickshake machines to our indulgent hot chocolate dispensers and pastry-fillers.

Offer something a little different and liven up your meal-deal!

We have premium equipment to deliver premium products with premium profits!

About Us Icons 10
previous arrow
next arrow

Our Partners

We are proud to be a UK partner for Electrolux Professional, specialising in their range of beverage dispense equipment and services. We supply, maintain and services their range of frozen, chilled and hot dispense equipment including Slush, Ice Cream and Coffee to list but a few.

Beverage Genius™ have teamed up with the renowned Italian manufacturer, Toschi, to offer you their creamy, indulgent Fior-de-latte Ice Cream. Supplied in powder form, simply mix with water and add to your Beverage Genius™ machine for quality Gelato-style ice cream! Or why not try their Iced Coffee – CaffeFast. Simply mix with milk, chill it in one of our machines, and hey presto!

We are proud to work alongside our partners at Icely Done who manufacture and supply their own artisan frozen cocktails to well-known bars, pubs and clubs as well as many UK festivals. All products are handmade in their SALSA accredited kitchen with fresh, natural ingredients – a balance of citrus, sugar and natural fruit. Just add booze and go! Icely Done are able to provide equipment on a flexible short or long-term basis, for more details just click here.