Chilled Drinks, Frozen Drinks

Beverage Genius team up with Electrolux Professional

beverage genius and electrolux

Following their recent announcement that they are to diversify their UK portfolio, frozen beverage specialists Beverage Genius have been confirmed as a UK partner for Electrolux Professional in 2020.

Headed up by David Pearce, former MD and founder of The Noisy Drinks Company, the Beverage Genius team have considerable experience within the frozen beverage sector. Sales Director, Mark Trigg told us; “Beverage Genius are delighted to be involved with this exciting new venture. Electrolux Professional is the perfect fit for us as they share the same ethos in terms of providing innovative and reliable equipment, with customer service as the priority.” 

Alex Reed, Head of Sales for Electrolux Professional added, “we are extremely pleased to have BG as our UK partner, their pedigree in the frozen beverage sector is second to none and we look forward to working with them to firmly establish Electrolux Professional beverage equipment in the UK.”

Beverage Genius has big plans for 2020 including the launch of their Free-to-Own concept for frozen-drinks (slush) equipment and products, as well as vegan frozen yoghurt and ice-cream equipment for small to medium-sized retailers, affordable soft-serve ice-cream machines and their Banish the Bottle campaign aimed at the Schools market.