Developing a new concept for an established soft-drink

The Beverage Genius™ team are helping to develop this well-established brand into a frozen beverage (Granita) offer.

This involves working closely with our partners and the clients NPD team to ensure the following:

  • Using natural flavours, colours and a reduced sugar content
  • Retaining the taste, colour and integrity of the original drink
  • Sourcing specific, bespoke equipment for the Granita from our partners
  • An extensive R&D programme to ensure product life and quality is satisfactory
  • Assisting with marketing for the new concept
  • Delivering the finished product in line with budget